No person shall offer for sale at public auction in the city any precious stones,
jewelry, watches, clocks, gold, silver, silverware and plated ware, unless there is
securely attached to the article so offered for sale at auction a tag upon which there
shall be plainly written or printed in English and signed by the person offering the
same for sale, a true and correct statement of the kind and quality of the metal or
materials of which the article is composed and the percentage or karat of purity of
such metal or karat; and in case such article is plated or overlaid, a true statement
of the kind of plating and the kind of material or metal covered; in case such article
is a precious or semiprecious stone, such statement shall contain the true name, weight,
quality and fineness of the stone; in case such article is a watch or clock, such
statement shall contain the true name of the manufacturer thereof; and in case any
secondhand or old movement or substitute part or movement of any watch or clock is
offered for sale in a new case, such fact shall be set forth in the statement. No
such article so sold or offered for sale shall bear any false or misleading name,
description or trademark. Such label shall remain securely attached to any such article
so sold or offered for sale and shall be delivered to the purchaser by the person
so selling the same as a correct description and representation of the article so
sold; it shall be deemed prima facie evidence of an intent to defraud in case the
statement is not a true and correct description and representation of such article
so sold.
(Ord. No. 16-433 § 3)
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